Teach For America started this series as a means to provide more content to our Instagram channel while also providing content to Facebook and Twitter, having noticed that our audience responded well to inspirational quote images that we had created for unique occasions and promotions.
We have found that our audience responds extremely well to this content across the board. It is consistently our strongest social media content on all of our channels – at their best, images from this series are among the most popular posts ever on Instagram, Facebook, and Twitter; even when they don’t perform quite as well, they still significantly surpass the average post in engagement. This series is reliable and, frankly, foundational content for our social media channels. www.instagram.com/teachforamerica/